Until then, however, at least Magnite can fall back on its rapid CTV growth. According to CFO David Day, CTV represented 48% of the company’s Q4 contributions after traffic acquisition costs – not ...
The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are ...
Bot fraud on connected TV (CTV) grew 69% year-over-year in 2022, according to a report from measurement and analytics firm DoubleVerify. The variety of CTV schemes detected by the company annually has ...
As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...
JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, has announced the launch of ActiveVoter, a political CTV advertising ...
As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates ...
Connected TV (CTV) ad spend in the U.S. is expected to continue growing over the next few years, topping $34 billion in 2025 and $42 billion in 2027, according to eMarketer. But as with linear TV ...
A new survey of agency and brand marketers involved in decision-making for connected TV/OTT advertising finds 65% indicating that they’ll increase spending in those media this year, by an average 23%.
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From local to national: Scaling the blueprint for accountable CTV
Leif Welch: The most advanced experimentation in performance television isn’t always occurring at a national scale, but in local markets. The post From Local To National: Scaling The Blueprint For ...
Connected TV (CTV) advertising has yet to live up to its potential. We were promised a channel that combines the engaging and immersive qualities of big-screen video creative with the data-driven ...
TV News Check on MSN
Digital ad buying is in a new age. It’s time to bring CTV & social together
Alena Morris: Any media plan that has different buckets for social and CTV is artificially separating what is becoming one thing. The post Digital Ad Buying Is In A New Age. It’s Time To Bring CTV & ...
TV broadcasters are moving at an accelerating pace down the NextGen TV track, well ahead of any opportunity to leverage ATSC 3.0 at mass audience scale. Propelled by surging connected TV (CTV) ...
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